Deep understanding and hands-on experience with what it takes to effectively run a business line and deliver the numbers. Keen ability to translate data into insights, and insights into actionable and measurable contributions – such as new revenue streams, new market segmentation and channel development strategies – to the company’s revenues and profits.

• Cut operational marketing expenses 32% by renegotiating vendor’s contracts, consolidating business among fewer suppliers, and implementing marketing automation tools to streamline the marketing supply chain

Consistent originator of bold and innovative business strategies that overcome complex business challenges. Extensive experience and success in conceiving and executing strategic and tactical marketing initiatives. Breakdown and communicate the “big picture” into smaller, manageable parts that can be systematically executed for targeted results.

• Designed and implemented a “turnaround” campaign for an underperforming product category. Delivered 20% revenue growth through the deployment of a comprehensive marketing campaign including re-launch of strategic product lines, new pricing positioning, and market penetration strategies.

Cross-Functional Team Leadership/Turnaround Management

Respected as a thought leader with the ability to energize and lead cross-functional and multi-cultural teams to attain targets. Business driver frequently entrusted with mission-critical business issues. Strong advocate with bias for action. Earned performance-based promotions into top-ranking management roles.

• Transformed marketing department’s role from that of a discrete tactical component to a widely strategic, integrated function. Developed interdepartmental alliances and forged consensus with key stakeholders around a credible, actionable vision of success.

Customer Orientation

Leverages the power of customer insight to start strategic discussions with the executive team and other functional areas to spur growth agenda topics. Embraces the notion that customer knowledge needs to be treated as an asset inside of the organization. Ability to leverage customer insights into in-market business impact.

• Restructured marketing staff and recruited appropriate skill sets to perform new functions such as market research, business intelligence, database modeling, and data analytics. Launched customer data acquisition campaigns that created a database of marketable records which has since being used to establish personalized, targeted communications with customers.